The Disruptor Behind The Brand

 

Ashlee Muhammad Is A Self Love Enthusiast, Wife, Mom, Stylist & Designer. As The CEO Of BeEyeConic™️ A Luxury Lifestyle Brand Ashlee's Signature Custom Designs Embody Women Empowerment , Self Expression & Most Importantly Self Love. The " Self Love Ambassador " Started Her BeEyeConic Movement Back In 2016 Championing Women To Not Look At What Some May See As Flaws But As Things That Make Them Uniquely Beautiful.

As A Wardrobe Stylist Ashlee Has Been Behind Some Amazing Artists Performances & Tours. She’s Gone On Tour With Cardi B & HER. She’s Been Behind The Scenes Doing The Groundwork For Some Unforgettable Award Show Moments. Cardi B's 2019 Grammys Performance, HERS 2020 & 2022 Grammy Performances, Cardi B's 2018 American Music Award Performance
Just To Name A Few. She Also Worked Along Side Marci Rodgers As The Lead Costume Designer Asst. On Ushers MY WAY Las Vegas Residency & Even Got To Design A Piece For The Legend.


She Finds This Work Very Exciting & But Her True Passion Is Helping People Feel Amazing About Themselves Through Wardrobe & Accessories. Given Ashlee’s Own Struggles With Insecurities, It Was Really Important For Her To Find A Way To Bring Us All Together In A World That Was Built On Tearing Us Apart. What Better Way To Do This Than Fashion.

With Collaborations With Companies Like MZ Wallace & NinetyNine Products And Countless Campaigns Under Her Belt, This Growing Purpose Driven Fashion Brand Is Really Taking Pride In Touching People In A Way That No One Like It Has Before.

With The Right Collaborations, Including Partnerships With Companies Like MZ Wallace and NinetyNine Products, Ashlee’s Purpose-Driven Fashion Brand Is Making A Significant Impact. With Numerous Campaigns Under Her Belt, She’s Connecting With People In Ways That No One Else Has Before.

Campaigns Like “The BeEyeConic Fight Club” This Club Specializes In Building Self Love Champs No Matter The Weight Class & All Our Customers Are Champions Who Walk Away Undefeated. “BeEyeConic University” Where Our Customers Receive Their Masters In The Major Of BEing yoU!

Ashlee Decided Early On That Instead Of Fighting For A Seat At The Fashion Table She Would Build Her Own.


Brands Ashlee Has Worked With :
FootLocker
House Of Hoops
Nike
Adidas
Jordan Brand
NinetynineProducts
The Apollo
Apple
Google
Samsung
MZ Wallace
Atmos
Amazon Prime (HARLEM Season 1&2)
Black Girl Digital
Scotch Porter / Culturecon
Reebok / Culturecon
M&M’s
Snipes
United Masters